First it was the beautiful Liya Kebede that was chosen in the fifty-seven year history of the Estee Lauder
Companies ad campaigns as one of the first women of color to represent the brand, and now we have to beautiful Joan Smalls as one of the new faces. Asian beauty, Liu Wen has also been chosen as Estee Lauder 
follows the monumental growth of the affluent Asian market. Pay attention marketers to the companies that feature true diversity in their ad campaigns by featuring women of color and follow suit by displaying these ad campaigns in various media outlets. Joan Smalls is now a "Top Model" whose advertisements will be global based on her appeal to all women.
Photo: Estee Lauder/Bloomingdales
