I say this because most new magazines start with aplomb and then fizzle due to the lack of advertisement dollars and subscribers and yet they highlight all of these luxury brands without a luxury advertisement inside the magazines. Or better yet, they'll start out as a niche publication and then do the old bait and switch once they make money from subscribers and become all of a sudden diversified like a certain magazine has done looking confused and indecisively ignorant of who is exactly their customers.
