Margherita Missoni For Target

While looking through the August issue of VOGUE I came across this editorial featuring Margherita Missoni and as I read on I noticed that most of the pieces that were featured were from her families upcoming line for TARGET. (Slick move VOGUE) There were rugs, linen, tableware and even a bike that costs $400.00 in the editorial.

What do you think, is it going to be a winner?