Wednesday, March 2, 2011

J.C. Penney Shows Customers How 'We Make it Affordable, You Make it Yours' Campaign


Women who have inimitable style know that they don't have to spend a mortgage payment and then some on great style and J.C. Penney is offering stylish women everywhere that option. J.C. Penney Company, Inc. launched  its new 2011 Spring marketing campaign, aimed at showcasing J.C. Penney as America’s destination for great styles at compelling prices. The ad debuted during the Academy Awards and the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tag-line “We make it affordable, You make it yours™.”

J.C. Penney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.  J.C. Penney's offers an array of women’s fashion offerings including: Liz Claiborne, MNG by Mango, People StyleWatch and Cindy Crawford Style.  Source: NW

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