Friday, April 23, 2010

Beauty Profile: Estée Lauder's Susan Akkad

"Susan Akkad, Senior Vice President at Estée Lauder Companies"

Susan Akkad is the Senior Vice President, Corporate Marketing, Diversity for the Estée Lauder Companies. In her position she works in partnership with the 25+ brands of the ELC in marketing, product development, consumer insights and communications to identify and expand business opportunities to increase relevancy to Black and Brown markets globally.

Susan Akkad began her career in cosmetics at Estée Lauder International in the Public Relations department in 1986. She left the company to work with her husband in their start-up design firm in the fashion industry. After spending almost 10 years in fashion -- working in New York and Paris -- they sold their business and Susan returned to cosmetics as the Marketing Director for Fragrances at Lancôme.

In 1999, she rejoined The Estée Lauder Companies as Executive Director, Fragrance Marketing at Clinique. She eventually became Vice President, Global Treatment Marketing, a position she held for six years. Following Clinique, she became Vice President, Global Marketing at Origins. Susan then moved to M.A.C as Senior Vice President, Global Communications and Artist Relations. At M.A.C she oversaw the Communications strategies for the M.A.C brand as well as the M.A.C AIDS Fund.
Susan and her husband, jewelry designer Ahmed Akkad

She is a native Virginian and grew up in Charlottesville. She holds her undergraduate degree in Near Eastern Languages and Civilizations from Harvard University and spent time living and studying in Cairo, Egypt. She is both personally and professionally passionate about global and cultural concepts of beauty. She lives in Manhattan with her designer husband, Ahmed Akkad.

Photos: ELC|Julie Skarratt



Tiffany said...

Thanks for writing about her. Estee lauder just added Liu Wen and Constance to their brand ambassadors Liu Wen is the first Asian women to represent the company.

Divalocity said...

That's great! Susan is the woman who single handedly changed how the company interacts with their diverse customers. She's got some great ideas in the future and I can't wait to see them. Did you get my message on FB?


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